Are you running an e-business? Chances are that you own a WordPress website that you use for your business.
Now, if you’re growth-conscious, you’ll find that you just don’t have to be the one running EVERY aspect of your business.
One set of tasks you can outsource conveniently is your WordPress site maintenance. To do this, you need to hire a WordPress support service.
There are many benefits to using a WordPress support service, but in my opinion there are three main reasons e-business owners would outsource WordPress maintenance work.
- The time it saves
- Peace of mind
- Convenience
Maintaining a WordPress website and ensuring that it remains secure and optimized can be time consuming. Hiring a support company to take responsibility of maintaining your WordPress websites means that you can focus your time and energy on more important tasks.
By paying a small fee to a support company you can free up hours of your time every week and increase your bottom line.
You’ll also rest assured that your site is secure.
A well-maintained site means customers can use your site more comfortably. The reason is that the WordPress support service should be taking care of issues like slow loading time.
Some WordPress support services can also help you with SEO (search engine optimization), which means you show up more on Google Search. The result? More users = improved bottom line.
What Can WordPress Support Services Offer Your E-Business?
Any activity that keeps you away from your organization translates into missed business opportunities. Securing the services of professionals to help maintain your site is similar to obtaining an accountant’s advice regarding your financial goals. Both are vital activities that require special skills.
WordPress Support Service is meant to relieve you of the burden that is maintaining your own website. Additionally, the service can handle the tedious behind-the-scenes work that’s required to maintain a robust online presence.
Having a well-maintained website means taking care of all aspects of your WP install. Some aspects of your WordPress site that may require attention include:
- WP Theme Management – WordPress themes provide the overall look and feel of your site. Both free and paid theme options allow you to customize colors, font styles, page layouts, etc. As your site expands, you can include maintenance of blog archives and create new styles for blog posts. You can even tweak the codes to customize your site further.
- WP Plugin Management – The WordPress plugins can expand and extend the functionality of your WordPress site. You can address WordPress’ core limitations by installing the correct plugins to complete the customization you want. There are thousands of plugins to choose from, which can be difficult enough to monitor. The right plugin can significantly raise the functionality and overall appearance of your site. Install only the ones that are important for your business because too many plugins can affect site performance.
- Fixing Broken Links and Optimizing Images – Adding custom links and fixing broken ones are both part of regular site maintenance. The images that you feature in your site must display seamlessly on any section of your WordPress website and load quickly. Dead links caused by website changes, transfer to a new domain, and code customizations are unavoidable. Fixing broken links and providing new ones give your visitors a better user experience.
- WP Site Security and Management – WordPress has a secure core and has never suffered from major exploits. However, it is an attractive target for hackers because it powers more than 25% of websites worldwide. In addition to using strong passwords and securing your login screen, you must carefully manage file and folder permissions and keep your plugins and the WordPress CMS itself updated regularly.
- Fixing Hosting Issues – WordPress is easy to use, but server-side errors and other hosting issues can negatively affect the performance of your WordPress websites. Common problems include the inability to connect to the database, accidentally erasing important code, difficulty accessing your hosting cPanel, occasional crashes, and the list goes on. While these common issues can be satisfactorily resolved, a thorough check of the site configuration and review of error logs, traffic reports, and other details must be done to eliminate the cause.
- Activity Monitoring & Analytics – There are thousands of WordPress plugins, and among these are good ones for tracking stats. WordPress has no built-in stats feature, so you have to choose and install one. Having an excellent site with a beautiful theme and wonderful hosting is one part of site maintenance. Equally important is monitoring and tracking visitor traffic, and analyzing the impact of new campaigns sending traffic to your websites.
- Content Optimization & Design Customizations – Changing theme layouts, moving elements around, or fixing errors requires skill and time. More importantly, you wouldn’t want your site to be unavailable while making these changes. A good option is to make a copy of your site and have someone play around with different designs and functionalities. The duplicate version becomes a development site that can be tested and revised to fix all the features that you want.
- Data Backup Management – Keeping backup files is a crucial part of maintaining site security. Having adequate backups gives you the means to restore your site as fast as possible in the event of security breaches or permanent server failures. You need to do this regularly and also weed outdated and unnecessary items from your backup files.
- WordPress upgrade & Update Installations – Maintaining site security is the top reason for keeping WordPress up to date. Though the platform is quite secure, hackers always attempt to breach any weakness spotted from older versions. Though it is easy to install WordPress updates, always proceed with caution. Creating backup files is crucial, especially since incompatibility issues might appear with some versions of installed plugins and CMS code customizations.
Looking for the best services to try? Some of the most trusted WordPress support services on the market include:
GoWP
WP Champs
Hi WP!
WP Tangerine
WP Site Care
Fix My WP
Ensuring your WordPress websites are up to date, secure, and efficient, is an essential part of running a WordPress website. For many people, handing over this responsiblity to an experienced team of WordPress users makes sense as it frees up a lot of their time and gives them the peace of mind that their website is always operating correctly.
So go ‘head and outsource to improve your e-business!